Last updated: Tuesday 12th May 2026
1. Who We Are
Kind Tales is a children’s story brand offering digital books, printed books, downloads, updates and related content through our website.
Our website address is:
For privacy questions, please contact us at:
info@kindtales.co.uk
2. What Information We Collect
When you use the Kind Tales website, we may collect the following information:
- Your name
- Email address
- Billing details
- Order details
- Download history
- Account information, if you create an account
- Messages sent through our contact form
- Technical information such as IP address, browser type and device information
- Cookie and analytics information
We do not knowingly collect personal information directly from children. Purchases, account creation and enquiries should be made by a parent, guardian or adult customer.
3. How We Use Your Information
We use your information to:
- Process orders and payments
- Provide access to digital downloads
- Send order confirmations and customer support messages
- Respond to enquiries
- Improve our website and customer experience
- Send marketing emails where you have agreed to receive them
- Prevent fraud, misuse or security issues
- Meet legal, tax and accounting requirements
4. Legal Basis for Using Your Information
We use your personal information where:
- It is needed to fulfil a contract with you, such as processing an order
- We have a legal obligation, such as keeping accounting records
- We have a legitimate business interest, such as improving our website or responding to enquiries
- You have given consent, such as signing up to receive marketing emails
5. Payments
Payments may be processed through third-party payment providers such as Stripe, PayPal, WooCommerce Payments or another payment gateway.
Kind Tales does not store full card payment details on our website. Payment information is handled securely by the chosen payment provider.
6. Digital Downloads
If you purchase a digital book, we may store information about your order and download access so that we can provide your file, confirm your purchase and help with support requests.
Please keep your download links secure and do not share purchased files without permission.
7. Marketing Emails
If you sign up to our newsletter or agree to receive updates, we may email you about:
- New book releases
- Special offers
- Free resources
- Kind Tales news
- Relevant children’s story content
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
8. Cookies
Our website may use cookies to:
- Keep the website working properly
- Remember cart and checkout details
- Improve website performance
- Understand how visitors use the website
- Support marketing or analytics tools
You can control cookies through your browser settings. Some cookies may be necessary for the website and checkout to work correctly.
9. Sharing Your Information
We may share your information with trusted service providers who help us run the website and provide our services, such as:
- Website hosting providers
- Payment processors
- Email marketing platforms
- Analytics providers
- Delivery or fulfilment providers, where physical products are sold
- Professional advisers, such as accountants or legal advisers
We do not sell your personal information.
10. How Long We Keep Your Information
We keep your personal information only for as long as necessary.
Order and transaction records may be kept for legal, tax and accounting purposes. Contact form enquiries may be kept for as long as needed to respond and manage customer support. Marketing information is kept until you unsubscribe or ask us to remove it.
11. Your Rights
Under UK data protection law, you may have the right to:
- Access the personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete your information
- Ask us to restrict how we use your information
- Object to certain uses of your information
- Ask for your information to be transferred
- Withdraw consent where we rely on consent
To exercise your rights, contact us at:
info@kindtales.co.uk
You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your personal information is handled. The ICO guidance says privacy notices should tell people about their rights and how they can complain if they have concerns.
12. Security
We take reasonable steps to protect your personal information. However, no website or online service can be guaranteed to be completely secure.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.